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BREATHE,
a concept for NIKE.
a 6 week explorative ZBRUSH project.
It all began with a question,
"what if your shoe
could breathe?"
Nike “All Conditions Gear” or more well known as ACG - picked up after Nike’s ‘Hiking’ line that introduced shoes such as the Magma, Approach and Lava Dome in 1981. A distinct line of products made well known from their unique silhouettes and eccentric colorways, Nike ACG has never been afraid to be different.
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In nature, nothing is perfect and everything
is perfect….
– Alice Walker
Keeping nature in mind, I was inspired to follow a few directions.
Organic Curvature
Ideation
How do we make a shoe "breathe?"
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Tpu edges aren't glued down tightly.
After breaking in the shoes, the edges begin to unravel, giving each owner a unique pair.
Unworn, edges do not
move and stay static.
Air vents in between gills create a breathing effect with each step, the ventilation causes constant movement and breathability.
Keeping in mind the constant inconsistency of nature, I was able to implement organic curvature when thinking about paneling, and executed bold hues to give the sneaker a unique personality.
1/5
Details
by
Howard
for
NIKE
BREATHE
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