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The devil's in the details. For me, it's not about the first read, or second, I find beauty in the little things. That design detail you don't notice at first glance, but you start to realize that it would never be the same without it.

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Born and raised in Northern California, I grew up in tune with a variety of cultures and perspectives, which heavily immersed me in fashion, trends and streetwear culture. As my path took me to Southern California, my perspective on design shifted as well. 

 

With a background in product design and manufacturing, I believe that great design lies within three pillars, how well a product performs, the beauty behind its design, and most importantly, the reason why. 

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